Start with the audience
Review whether the provider explains audience research, positioning, and measurable objectives.
ASSESSMENT CHECKPOINTMarketing & Advertising.
Discover marketing, advertising, branding, and customer outreach resources.
Find the right fit
for your business.
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Understand the deliverables
Check content, campaign management, creative work, reporting, and ownership of assets.
ASSESSMENT CHECKPOINTAsk about measurement
Look for clear metrics and a realistic reporting cadence rather than unsupported promises.
ASSESSMENT CHECKPOINTReview account access
Confirm who owns ad accounts, analytics, domains, creative files, and campaign data.
ASSESSMENT CHECKPOINT